Microsoft Hopes Customers Forget the Past by Skipping to Windows 10
NEWS ANALYSIS: Microsoft makes the technical preview of Windows 10 available to anyone who dares to use it. But to borrow a concept from the Mythbusters cable show, don't try this at home. This is for experts.NEW YORK—The advent of Windows 10 took the press room at the Interop trade show here by storm. Partly because the show had reached an all-time level of boring, and partly because the news out of Microsoft was actually pretty important. But of course serious discussions didn’t start until we had our way with Microsoft. “Windows 10,” one wag said thoughtfully. “If it was Apple it would be ‘Windows X’ wouldn’t it?” He thought for a minute. “Say, we should call it Wind – X!” he said, chuckling to himself. I thought about the comparison between Microsoft’s major new announcement and a bottle of blue window cleaner. “It cleans Windows,” I said quietly, hoping no one would notice. Then more loudly, “I notice they skipped Windows 9.” Microsoft likely made a smart move in taking an extra-large leap to Windows 10. At least it won’t seem like a natural follow-on. There’ll be some space to help customers forget about what a dismal a failure Windows 8 was.
Windows 10 (or should we call it Wind–X?) may be Microsoft’s most important Windows update at least since Windows 7. The company suffered a significant black eye when enterprise users found that Windows 8 was such a huge productivity sink that most of them simply refused to buy it.