Microsoft, Jive Head Gartner's First Social Software Quadrant
The 2012 Magic Quadrant for Social Software in the Workplace is for Web-based and on-premises applications that enable enterprise employees to connect, chat, create and collaborate on projects in real time.There's a shred of truth to the notion that an IT market has made it to the big time if Gartner Research has created a Magic Quadrant for it. This is now officially the case for a new category called Gartner 2012 Magic Quadrant for Social Software in the Workplace. This is for Web-based and on-premises applications that enable enterprise employees to connect, chat, create and collaborate on projects in real time. Email is still the killer app for many purposes, of course, but relatively new platforms such as Salesforce Chatter, Jive, Moxie Networks, Microsoft Yammer and others are quickly gaining traction, especially in startups and companies created in the last five years. Gartner describes this sector in this way: "This Magic Quadrant covers vendors whose software products are used mainly within enterprises, primarily by employees but also by external customers, suppliers and partners, to support work teams, communities and social networking.
"Buyers in this market are looking for persistent virtual environments in which participants can create, organize and share information, as well as find, connect and interact with each other."