Microsoft Launches Dynamics CRM 2016
As CRM software's value grows in the enterprise, Microsoft releases an analytics-enabled, more mobile-friendly version of Dynamics CRM.The latest edition of Microsoft's customer relationship management (CRM) software, Dynamics CRM 2016, is now generally available, said Jujhar Singh, the new head of Microsoft's CRM Business Applications group, in a Nov. 20 announcement. Microsoft Dynamics CRM 2016 is available on-premises and as cloud-delivered software (Dynamics CRM Online) in 44 languages and 130 markets. "The new release is not only our most comprehensive ever, but it also represents a huge leap forward in our journey to deliver intelligent customer engagement," stated Singh. "Over the past few years, we have been focused on transforming our CRM offerings to leverage the full power of Microsoft—harnessing the strength of the intelligent cloud to help companies deliver amazing customer experiences across the breadth of sales, service, marketing and social engagements." Microsoft has been steadily beefing up its CRM capabilities, through a mixture of acquisitions and integrations with the company's growing Office and Azure cloud ecosystems. Dynamics CRM is also helping improve the Redmond, Wash.-based software maker's bottom line. "Our Dynamics business grew 12 percent in constant currency, slightly better than we expected. Growth was driven primarily by Dynamics CRM Online," Amy Hood, Microsoft's chief financial officer, said during an Oct. 22 investor conference call discussing the company's fiscal year 2016 first quarter. "We continue to make progress by investing in product innovation organically as well as adding capabilities through acquisitions like FieldOne and FantasySalesTeam."
Microsoft acquired FieldOne, a Mahwah, N.J.-based provider of field service and CRM software, in July. Weeks later, Microsoft announced that it had snapped up FantasySalesTeam, a "sales gamification platform" patterned after a popular pastime among office workers, particularly this time of year, fantasy sports.