Microsoft's Business Troubles Concentrated in 10 Prominent Products

By Don Reisinger  |  Posted 2013-02-16 Print this article Print

5. Samsung’s Galaxy S III

Samsung’s Galaxy S III is one of the chief reasons Android is so popular in the mobile marketplace. According to IDC, Samsung handsets accounted for 42 percent of all smartphone shipments in 2012, easily topping every other vendor (including Apple). The Galaxy S III leads the Samsung line, which includes a number of other solid models.

6. Google Search

Microsoft has been trying to establish itself in search with Bing. However, the company’s Google Search is downright dominant, taking up over 90 percent of the market in some countries. Bing is admittedly doing a bit better with Yahoo’s help, but it doesn’t appear likely Microsoft will ever be more than an also-ran in search.

7. AdWords/DoubleClick

When Google acquired DoubleClick, it didn’t take long for Microsoft to answer with its purchase of aQuantive to make its intentions clear: it wanted to take down Google in advertising. But there’s a problem. It’s been years since Microsoft acquired its online advertising assets. But they have done nothing to help Microsoft cut into Google’s advertising efforts. AdWords and DoubleClick are hugely successful and there’s nothing Microsoft can do about it.

8. Nokia’s Lumia line

Nokia is just about the only vendor that has been willing to play nice with Microsoft and Windows Phone without also getting in bed with Android. Unfortunately for Microsoft, however, Nokia’s Lumia line hasn’t exactly set the world on fire and impressed consumers. What Microsoft needs now is a better vendor partner. Too bad no one is lining up.

9. Amazon’s Kindle Line

It might seem odd to see the Amazon Kindle line included in this roundup. But it’s important to point out that Microsoft has invested in Barnes & Noble’s Nook line and it has a lot riding on the success of those e-readers. That said, Barnes & Noble’s Nook business was a major disappointment in December and there’s talk of it eventually folding. That stands in stark contrast to Amazon’s successful Kindle business.

10. BlackBerry Enterprise Server

Microsoft is an enterprise application server provider and has been for years. But there’s a problem: troubled BlackBerry’s Enterprise Server is still the leader in mobile-enterprise efforts. Microsoft hasn’t found a way to overcome that platform, which would help Microsoft can more traction in the mobile software market. But it looks as though nothing is going to change any time soon.

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