Microsoft's Goal: 1B Windows 10 Devices by Mid-2018
The company sets an ambitious goal for Windows 10 and reveals Project Spartan's final name at the Build conference.Microsoft has big hopes for its upcoming Windows 10 operating system, the company announced during its Build developer conference in San Francisco today. In a statement, the software giant announced "its ambition to have 1 billion active Windows 10 devices" by fiscal year 2018. Microsoft is currently in its fiscal 2015 fourth quarter, which ends June 30. According to Microsoft's timeline, the company hopes to achieve this lofty goal by mid-2018. Terry Myerson, executive vice president of Microsoft's Operating Systems group, said in a blog post today that it is his company's hope "to see Windows 10 on one billion devices within two to three years of Windows 10's availability—the first platform version, in any ecosystem, to be available on one billion devices." To help reach that number, Microsoft will take cost out of the equation for current Windows users. "We will accomplish this by delivering Windows 10 with a free upgrade offer, making it easy for customers and businesses to upgrade quickly, and with great new devices (which we haven't discussed yet)," wrote Myerson. Taking a surprising detour from the company's past anti-piracy efforts, the offer will extend to users of pirated copies.
"Anyone with a qualified device can upgrade to Windows 10, including those with pirated copies of Windows," a Microsoft spokesperson confirmed to eWEEK on March 18. "We believe customers over time will realize the value of properly licensing Windows, and we will make it easy for them to move to legitimate copies."