Microsoft's MSN Apps Land on iOS and Android
Microsoft's suite of MSN-branded applications makes the jump to competing platforms.Following a mobile-friendly makeover of the MSN Website, Microsoft has published MSN apps for iOS, Android and Amazon devices, the company announced today. Replacing the former Bing-branded apps, MSN News, Sports, Money, Health & Fitness, and Food & Drink provide a personalized, harmonious and synced user experience across device types and mobile operating systems. "Whether it's your Watchlist, your favorite teams and sports, your news topics, your favorite weather locations or your favorite recipes and shopping lists, all your information will be available to you regardless of what device you're on," wrote Microsoft writer Suzanne Choney in a Dec. 11 blog post. The apps, which with one exception are "available for download today on the Apple App Store, Google Play Store, Windows and Windows Phone Stores, and the Amazon App Store, let you customize and organize the information you want according to your interests," said Choney. The MSN Weather app is slated to hit the Apple App Store within the next few months, and is currently available on Windows, Amazon and Google Play. This fall, Microsoft embarked on a sweeping overhaul of MSN. While seemingly a holdover of the Internet portal craze of the 1990s and early 2000s, MSN is a major driver of Web traffic for the company, even in a post-PC world.
According to company estimates, MSN has an audience of more than 425 million people who visit the site from 50 countries. In September, Brian MacDonald, corporate vice president of Information and Content Experiences at Microsoft, unveiled a new look for MSN, social media integration and additional functionality meant to appeal to mobile users.