Microsoft's Windows Store App Marketplace Buoyed by Windows 10
Windows 10 is already having a dramatic effect on how developers are monetizing their software on Microsoft's app store.Although it lags well behind its more popular rivals, Windows Store, Microsoft's answer to the Apple App Store and Google Play, is picking up steam in the wake of Windows 10's release. According to Microsoft's latest figures, more than 200 million PCs, tablets and phones are running Windows 10, making it the fastest-growing Windows operating system in the company's history. Bernardo Zamora, director of the Windows App Store at Microsoft, says brisk demand for the new OS, which was officially released on July 29, is already having a big impact on the Windows Store app marketplace. "Over 3 billion visits have been made to the Store since the Windows 10 launch," blogged Zamora. "While Windows 8.x still accounts for the majority of Store downloads, Windows 10 users are the fastest growing download segment, growing both in volume and total percentage of downloads." Windows 10 users also spent more on apps during the holidays. "This past holiday season we saw double the number of paid transactions for PC and tablet customers over the previous holiday season, and Windows 10 customer[s] generate 4.5x more revenue per device when compared to Windows 8," noted Zamora.
Overall, the United States led in terms of paid apps in the fourth quarter of 2015. "The United States accounts for 36 percent of all paid transactions, though the United Kingdom, Germany, and France account for an additional 25 percent," Zamora.