Mozilla's Focus by Firefox Brings Content Blocking to Apple iOS
Mozilla claims its free Focus by Firefox app isn't just about tracking; it's about improving mobile performance too.With Mozilla's recent Firefox 42 Web browser release, a new tracking protection feature became available to Mozilla's users. Now Mozilla is extending its protections even further with the new Focus by Firefox app, which is available now in the Apple App Store as a free content blocker for iOS 9 users running the Safari Web browser. As part of Apple's iOS 9 release, content blocking applications became available for the first time, and they have been very popular with users. However, most of the content blockers for iOS 9 users to date are for-profit commercial ventures, Nick Nguyen, vice president of product for Firefox at Mozilla, said. "They either charge for the app, or they do things like accept payment from advertisers in order to get favorable treatment," Nguyen told eWEEK. "So we at Mozilla felt there is room for an independent and principled voice for content blocking on iOS." Focus by Firefox uses much of the same underlying technologies that Mozilla has developed for the Firefox 42 Tracking Protection feature. Tracking Protection in Firefox restricts the ability of third-party technologies, such as ads, from tracking a user.
"What we're doing is introducing Tracking Protection for Safari users because Mozilla is here for the good of the Internet, not just Firefox users," Nguyen said.