Online

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Online

About 192 million U.S. consumers will shop online in 2016, up 15 percent from 167 million in 2012.

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Social Media

Social media is affecting consumer actions. About 90 percent of consumers online trust recommendations from people they know; 70 percent trust opinions of unknown users.

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Demand Variability

Fifty-three percent of chief supply chain officers ranked demand variability as their No. 1 concern.

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Blind Spot

Thirty-nine percent of supply chain executives identified real-time demand data as their top blind spot.

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One-to-One Messages

Thirteen percent of top-performing marketers are more likely to create One-to-one messages and expand the role of technology to improve the customer experience across all channels.

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Four or More

Among leading marketers, 33 percent are more likely to serve personalized or targeted offers in four or more channels.

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Analytics Influence

Seventy-nine percent of CMOs say customer analytics influences strategy decisions.

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Increase Analytics

In addition, 81 percent of CMOs said they plan to increase the use of analytics technology.

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Partnerships

Meanwhile, 92 percent of CMOs said they plan to increase the use of customer and data analytics partnerships over the next three to five years.

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Four in 10

Four in 10 smartphone users leverage their devices to search for items in stores.

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Multiple Channels

Eighty-six percent of consumers using multiple channels spend four to five times more money than the average shopper.

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Mobile

There was an 88.8 percent increase in sales from mobile devices from the second quarter of 2011 to the second quarter this year.

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In-Store

About 45 percent of consumers shopping in a store leave and complete their purchase online for a discount as low as 2.5 percent.

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