Oracle Adds Optimization to Marketing Cloud with Maxymiser

Maxymiser said its platform optimizes more 20 billion customer experiences per month for brands such as Lufthansa, Tommy Hilfiger and Wyndham.

Oracle on Aug. 20 revealed that it has agreed to acquire New York-based Maxymiser, a provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Webpage or mobile app. Financial details of the transaction were not disclosed.

Maxymiser said its platform optimizes more than 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

This stands to be an important contribution to the Oracle Marketing Cloud, which faces a tough competitor in Salesforce.com, the world's largest and most-utilized sales and marketing platform. Oracle claims its marketing cloud is the fastest-growing software platform in the world.

The addition of 9-year-old Maxymiser to Oracle Marketing Cloud will strengthen the platform's management of marketing programs across all digital channels in addition to the customer lifecycle, Oracle said.

Maxymiser said in a Q&A on the company Website that during the transition to Oracle ownership, its customers should continue to use their existing Maxymiser contacts for sales, support and professional services in order to address immediate and ongoing needs. The company said it will communicate all changes and transitions occurring after the close of the transaction well in advance through these "familiar channels."

For its part, Oracle said it plans to continue supporting the integration with Maxymiser's partners to provide customers with choice. For more information, go here.

Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor of Features & Analysis at eWEEK, responsible in large part for the publication's coverage areas. In his 12 years and more than 3,900 stories at eWEEK, he...