Quixtar Base Case
Headquarters: 5101 Spaulding Plaza, Ada, MI 49355
Phone: (616) 787-6000
Business: Online sales of private-label home and health products; the sister company of Amway
Top Web Technologist: Jim Blodgett, manager of the Internet business group
Financials for 2003: $1 billion in sales, up from $901 million in 2002; privately held.
Challenge: To appeal not only to its community of registered "independent business owner" customers but also to everyday shoppers who arent part of the Quixtar network.
- Refine Web site design and functionality to improve sales from todays rate of roughly $3 million per day.
- Store 10 days worth of online sales sessions, which is 18,000 sessions or 2 terabytes of data.
- Roll out Web site troubleshooting software to all 50 customer service agents, up from 30 today.