Salesforce.com, the San Francisco-based CRM software specialist, announced Aug. 22 that it has partnered with Google AdWords to form an on-demand service that will allow companies to measure search engine marketing campaigns.
The new service, dubbed Salesforce for Google AdWords, will allow companies to create, manage and measure the value of a search engine marketing campaign.
Salesforce for Google AdWords can allow companies to correlate advertising clicks with metrics such as leads and revenues, and leverage Salesforce.coms customer relationship management software.
Companies can purchase keywords and create advertisements with Salesforce. The ads will be in compliance with Googles editorial policies, according to the company.
"Salesforce for Google AdWords empowers users by providing visibility into the entire life-cycle of a campaign—from creation and placement of ads, to dynamic tracking of results, management of opportunities, closing of deals and measurement of return on investment," the company said in a statement.
Salesforce.com serves about 24,800 businesses with its Web-based turnkey CRM software.
Salesforce for Google AdWords is based on technology from Kieden, which Salesforce.com acquired on Aug. 22. The terms of the deal were not disclosed.
Salesforce.com will offer the new service to its customers for a free, 30-day trial. When its released to the public in the second half of 2006, the cost will be $300 per month for a company.