Adobe Showcases 'Reinventing Marketing' Theme at 2014 Summit

 
 
By Darryl K. Taft  |  Posted 2014-03-28 Email Print this article Print
 
 
 
 
 
 
 
 

SALT LAKE CITY—At the Adobe Summit 2014 digital marketing conference here, the company demonstrated its theme of "reinventing marketing." Adobe Systems—whose lineup is a mix of creative and digital marketing tools—unveiled new technology in its Adobe Marketing Cloud, including the ability to do advanced real-time audience profiling, predictive marketing mix planning, and technology that seamlessly manages content across the Web and mobile apps. Adobe Summit attendees heard from marketers at Audi, Fedex, MGM, REI and Sephora, as well as celebrity speakers like Robert Redford, who have used digital technology to reinvent themselves. Adobe introduced new services for Adobe Marketing Cloud that deliver data, insights, context, profiles and more. The services include the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across marketing channels. Dynamic customer profiles can be updated in real time with behavioral data from Marketing Cloud solutions and third-party systems like CRM, ERP, transactional and payment platforms, Kevin Lindsay, director of conversion product marketing at Adobe, said in a briefing with eWEEK.

 
 
 
  • Adobe Showcases 'Reinventing Marketing' Theme at 2014 Summit

    by Darryl K. Taft
    1 - Adobe Showcases 'Reinventing Marketing' Theme at 2014 Summit
  • Adobe Aims to Reinvent Marketing

    Brad Rencher, senior vice president and general manager of the Digital Marketing Business at Adobe, opens the conference with the theme of "reinventing marketing." He said, "Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world."
    2 - Adobe Aims to Reinvent Marketing
  • The Real-Time Enterprise

    Adobe CEO Shantanu Narayen talks about the real-time enterprise. "The real-time enterprise moves at the speed of digital," he said. "It is redefining the central nervous system that runs our business." However, "to truly distinguish oneself through all the noise requires creativity—creative genius is still required. … Without creativity there is no inspired customer."
    3 - The Real-Time Enterprise
  • Adobe Summit Draws Top Brands

    More than 6,000 attendees from 33 countries attended the Adobe Summit, with representatives from eight of the top 10 Internet retailers, five of the top five media companies, nine of the top 10 commercial banks and a lot more on hand.
    4 - Adobe Summit Draws Top Brands
  • Robert Redford in the House

    Legendary actor, director and businessman Robert Redford took the stage at the Adobe Summit to thank Adobe for its support of his Sundance Film Festival, which occurs annually in nearby Park City, Utah. Redford also spoke on a range of subjects enlightening the audience with the wealth of his experience. "Not taking a risk is a risk," he said. "Change is needed."
    5 - Robert Redford in the House
  • Robert Redford Talks to Adobe's CMO

    Ann Lewnes, senior vice president and chief marketing officer of Adobe, speaks with Robert Redford about taking risks, creating change and the role of creativity in his life.
    6 - Robert Redford Talks to Adobe's CMO
  • Seattle Seahawks' Richard Sherman

    Richard Sherman, the smack-talking but backing it up cornerback for the Super Bowl champion Seattle Seahawks, takes the stage to talk about his personal brand and how he markets himself. "To embrace opportunity, you must have a plan," he said.
    7 - Seattle Seahawks' Richard Sherman
  • Richard Sherman Talks Strategy

    San Francisco-based sports anchor Colin Resch speaks with Richard Sherman, cornerback for the Seattle Seahawks, about his strategies and plans outside the football field, and how he uses social media to achieve them.
    8 - Richard Sherman Talks Strategy
  • Be Heard Above the Noise

    Adobe CEO Narayen said the successful enterprise must be heard above the noise. "Our tolerance for bad experiences is extremely short, and our expectations as consumers is extremely high," he said.
    9 - Be Heard Above the Noise
  • Adobe Teams Up With SAP

    Adobe's Narayen and Senior Vice President Brad Rencher join Vishal Sikka, a member of the executive board of SAP for products and innovation to announce a strategic partnership with SAP, connecting the worlds of the chief marketing officer (CMO) and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.
    10 - Adobe Teams Up With SAP
  • Updating Adobe Marketing Cloud

    Adobe introduced new core services for Adobe Marketing Cloud, which span all six solutions and deliver data, insights, context, profiles and more. New core services capabilities include the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across all marketing channels.
    11 - Updating Adobe Marketing Cloud
  • REI Uses Adobe Marketing Cloud

    Brad Brown, senior vice president of digital retail and customer support at REI, joins Adobe's Brad Rencher onstage to discuss how consumers have changed and how to connect and draw customers into a company's brand.
    12 - REI Uses Adobe Marketing Cloud
  • Audi Is big on Adobe's Marketing Technology

    Jeff Titus, general manager of digital technology solutions and strategy for Audi of America, discusses how to bring new digital technologies to customers in a seamless way, how to innovate on the back end to bring things to market quickly, and Audi city—a virtual showroom.
    13 - Audi Is big on Adobe's Marketing Technology
  • Sephora Uses Adobe to Manage Its Digital Brand

    Adobe's Brad Rencher speaks with Julie Bornstein, executive vice president, chief marketing and digital officer of Sephora, about the social Web, getting instant feedback from customers and managing the digital business.
    14 - Sephora Uses Adobe to Manage Its Digital Brand
  • Kickstarter Reinvents the Way Businesses Are Created

    Yancey Strickler, co-founder and CEO of Kickstarter, described various innovative campaigns that have used Kickstarter's crowd-sourcing platform to reinvent the way businesses are created. "We're all capable of creating incredible things," he said.
    15 - Kickstarter Reinvents the Way Businesses Are Created
  • Three P's: People, Process and Products

    John Mellor, Adobe's vice president of business development and strategy, delved into the changes marketers need to make to reinvent themselves for the digital age with the three P's: process, people and products. He also introduced the results from the Adobe Digital Marketing Maturity assessment.
    16 - Three P's: People, Process and Products
 
 
 
 
 
 
 
 
 
 
 

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