Enterprise Website Design, Maintenance: 10 Common Errors
While mobile devices and specialized applications continue to rise in use among people in all age categories all over the globe, there is no question that company Websites remain as important to businesses as they have ever been. Websites are still home base for most businesses and for many purposes: news, sales, branding, catalogs, references, transactions, legal information and links to social networks. The list could go on and on. That being said, an increasing number of Websites are beginning to be neglected at times by enterprises that are aiming more and more of their outreach to mobile applications, especially for smartphone users. If a Website is not kept up-to-date and SEO'd (search-engine optimized), important business opportunities for those enterprises could be lost. This slide show, developed with information provided by ActiveStandards, points out some key things to check up on if you or one of your team is in charge of your company's site. Some may seem rudimentary, but remember that it's never good to take anything for granted in the IT world—or in the world at large. ActiveStandards (previously Magus) is a Website quality-management platform used by a large number of Global 500 companies.
Poor or Missing Page Titles
All pages should have a descriptive and unique title. This is a great place to promote your page keywords and should always contain more than just the company name or a single word. It is also important for when a user bookmarks or "favorites" a page, as this is the text that will appear as the bookmark. Missing or poor title tags significantly impact search-engine ranking and page findability.