Microsoft Windows, Other Tech Help Run Cincinnati Reds Ballpark

By Darryl K. Taft  |  Posted 2012-10-05 Print this article Print
Great American Ball Park

Great American Ball Park

Past and present collide at the Cincinnati Reds' Great American Ball Park, where one of baseball's most historic franchises has also become one of its most technology-savvy.


The Cincinnati Reds rely on Microsoft technology to run the operations at Great American Ball Park. One of the cool features of the program is how Windows Embedded-based Ticketmaster will-call kiosks and handheld ticket scanners at the admissions gates not only add convenience to a fan’s experience at the ballpark, but also help the Reds connect with their fans and analyze visitor data. As an example of an intelligent system, the Reds benefit from the data collected across these devices to help the team target fans for special ticket deals and see admission patterns to help in decision making. Organizations like the Reds depend on Windows Embedded-powered intelligent systems to help big data flow across their enterprise infrastructure, creating a platform for this valuable data to be gathered from employees and customers and connect to the back-end systems where that data can be translated into insights and action. Additionally, the Reds utilize Microsoft-powered technologies to deliver signage across the ballpark, including concessions displays that can be easily managed centrally via a .NET app. They also rely on Microsoft Access and SQL Server to help the team evaluate players and make talent decisions. This presentation looks at some of the ways the Reds are putting Microsoft technology to use.


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