PTC Demonstrates Augmented Reality for the Enterprise

By Jeffrey Burt  |  Posted 2016-02-01

PTC has its roots in the product lifecycle management (PLM) and application lifecycle management (ALM) fields. However, under CEO Jim Heppelmann, the 30-year-old software maker over the past couple of years has spent hundreds of millions of dollars buying companies—such as ThingWorx, ColdLight and, most recently, Vuforia—to build out its capabilities in the Internet of things (IoT), augmented reality (AR) and virtual reality (VR). AR—which brings together the physical and virtual worlds by superimposing computer-generated elements to augment what a person sees—has gotten play in the consumer world in such areas as video games and marketing. However, it will have a huge impact in the enterprise, and PTC will be a leader in making that happen, Heppelmann said at a recent event in Boston that was broadcast to more than 14,000 people worldwide. Heppelmann, other PTC executives, partners and customers—including motorcycle maker KTM; Schneider Electric, which makes data center power management equipment; and Sysmex, which makes clinical testing systems for health care facilities—showed off the strides the company has made in AR, offering demonstrations of new technologies the company is rolling out. This eWEEK slide show takes a look at some of the highlights of the event.


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