Real-Time Data, Execution Will Drive Enterprise Strategy in 2014

By Darryl K. Taft  |  Posted 2014-01-10

In 2014, enterprise strategies will be shaped by the improved ability to make business decisions and execute based on real-time data, according to Automic, a provider of a platform for automating businesses. Automic works with some of the world's biggest retail companies, including eBay and Nike, and explores how businesses can revolutionize and innovate the customer experience. These predictions spotlight the key trends and disruptors that will impact global organizations in 2014, including using artificial intelligence (AI) to improve automation, implementing multichannel strategies and responding to cross-channel customer demands. One trend for 2014 is that it will be necessary to treat the system as one heterogeneous unit to deliver a complete view of formerly siloed systems. For example, a move to a hybrid cloud infrastructure requires that not one, but all datasets across the complete system be fully tested to ensure that all data can move securely in and out of the newly introduced hybrid cloud environment. "Ultimately, the question all organizations will ask themselves in the next year is, 'How can we avoid redundancies in our business while making the most of our time?'" said Craig Beddis, chief marketing officer for Automic. "With every checked box is an earnest, but tedious, approach and IT delivery paradigms should be simplified, sleek and uncomplicated. Businesses should build the risk out of their systems and realize that it's what's under the hood that truly impacts demand—it also holds the key to the next generation of innovation."


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