Tag Management Systems: How to Make Smart Purchasing Decisions

By Darryl K. Taft  |  Posted 2013-08-15

Tag management refers to the ability to manage user-generated tags, or "folksonomy," within a collaborative software. Tag management features and processes are put in place to encourage cross-user consistency, navigation efficiency and compliance with an existing taxonomy. Enterprise tag management platform provider BrightTag offers a list of tips to help organizations make a smart purchasing decision. Executives at BrightTag believe that enterprises choosing a tag management system (TMS) should be aware of its key features, know with whom they'll be working and that they're getting the proper support, test the system to make sure it works, understand the costs involved and be ready for potential integration challenges. "When evaluating a TMS, organizations should make sure it meets their basic needs of bringing efficiency to the tagging process without degrading site performance," said Mike Sands, president and CEO of BrightTag." The solution itself should have strong integrations with vendors, and it should be built for the road ahead by supporting channels where tags don’t apply." Take a look at BrightTag's recommendations.


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