Technology Milestones in the 44-Year History of E-Marketing

 
 
By Chris Preimesberger  |  Posted 2015-08-27
 
 
 
 
 
 
 
 
 
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    1 - Technology Milestones in the 44-Year History of E-Marketing
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    Technology Milestones in the 44-Year History of E-Marketing

    E-marketing's stamp on the world began with the first email sent in 1971, continuing through the rise of social networks and up to marketing automation today.
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    2 - 1971: First Email Sent
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    1971: First Email Sent

    U.S. programmer Raymond Tomlinson sends "QWERTYUIOP" as the first network email, and he is the first to connect his computer to his mailbox by using an "@" symbol. Email remains a cornerstone marketing tool, although messaging is catching up very quickly. SOURCE: Computerhistory.org
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    3 - 1972: First 'E-Commerce' Message Sent on ARPANET
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    1972: First 'E-Commerce' Message Sent on ARPANET

    The ARPANET is used to arrange a sale between students at the Stanford University Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, later described as "the seminal act of e-commerce" in the book "What the Dormouse Said," by John Markoff of the New York Times. SOURCE: The New York Times
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    4 - 1979: CompuServe Is Offered to the Public
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    1979: CompuServe Is Offered to the Public

    The Well, CompuServe, AOL and other services were, in effect, the first social media sites. They included chat services that have taken on their own forms today in text messaging, chat rooms, forums, blogs and interactive Websites. Social media marketing is now considered crucial to most marketing efforts. SOURCE: Poynter.org
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    5 - 1980s: Database Marketing Emerges
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    1980s: Database Marketing Emerges

    Once IBM came out with the PC, companies started saving their data and other files in desktop computers. Soon thereafter—realizing that storage was very limited—they moved to larger, faster central servers. Later, they realized that databases were central to corporate data organization. Once databases were in regular use, marketing and sales campaigns using all that saved customer information weren't far behind. SOURCE: "A Brief History of Customer Relationship Management," CRMSwitch
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    6 - 1994: Tracking Cookies Come Into the Mix
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    1994: Tracking Cookies Come Into the Mix

    Netscape's Lou Montulli has the idea of using tracking cookies in Web connections. He and John Giannandrea write the first Netscape cookie spec later that year. This moves the phenomenon of spam ahead. SOURCE: "The Unofficial Cookie FAQ," Cookiecentral.com
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    7 - Mid-1990s: Customer Relationship Management Debuts
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    Mid-1990s: Customer Relationship Management Debuts

    CRM emerges as the umbrella term for a new breed of software supporting sales and service processes. Salesforce.com takes this concept to new heights late in the decade. SOURCE: Computerhistory.org
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    8 - Mid-1990s: Search Engine Optimization Is Born
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    Mid-1990s: Search Engine Optimization Is Born

    Webmasters and content providers begin optimizing sites for search engines. Yahoo, the largest mainstream search engine at the time, will be eclipsed by the much faster, more accurate Google Search by the end of the decade. Google remains No. 1 in search 15 years later. SOURCE: Computerhistory.org
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    9 - 2000s: The Rise of Social Networks
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    2000s: The Rise of Social Networks

    These started way before most people knew they existed. Thanks to the advent of broadband networking and devices that were faster and easier to use, mainstream users joined in droves in this decade. Some of the key early networks used chat rooms and included Usenet (1980s), TheWELL (late 1980s), Prodigy (1993), Geocities (1994), Theglobe.com (1995) and Tripod.com (1995). Later, the conversation moved directly to Websites, such as Friendster (2002), MySpace (2003), Facebook (2005), Twitter (2006), LinkedIn (2008) and others.
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    10 - 2007: iPhone Upends Mobile World
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    2007: iPhone Upends Mobile World

    Steve Jobs introduces the iPhone at the MacWorld conference in San Francisco. Combining the features of a cell phone, pocket computer and multimedia player, it changes how people relate to pocket devices. Today, smartphones provide opportunities for innovative marketing. SOURCE: eWEEK Archives
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    11 - 2010: iPad Takes a Bow
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    2010: iPad Takes a Bow

    By early 2011, more than 80 new tablets had been introduced by other companies to compete with the iPad. Tablets have fundamentally changed the way consumers consume content and purchase, as well as how companies market to prospects (such as mobile-friendly ads and responsively designed emails). SOURCE: eWEEK Archives
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    12 - 2015:  Marketing Automation Gets Traction
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    2015: Marketing Automation Gets Traction

    With more than 3 billion people now online regularly, marketing automation in most use cases can be the most effective method yet for managing and optimizing the entire customer life cycle. This is because MA measures key metrics and ties revenue back to specific marketing campaigns and channels.
 

Before the Internet, advertising and marketing was nothing if not unscientific. Companies bought space or time for certain rates in specific publications or radio/TV shows, wrote/designed and placed ads, and then hoped readers would see an ad and act on it—"hope" being the operative term. Marketing was entirely hit or miss. Since the mid-'90s—and especially since the introduction of the smartphone 15 years ago—electronic marketing has created a sea of change in the world of selling and company image-building. Not only are users attached to the carriers of messaging (smartphones, tablets, laptops), but marketers can pinpoint people, places, products and buying tendencies through Internet clicks like never before. Interaction between seller and buyer is personal and immediate. This all has led to vast new marketing efficiencies and to entire new e-marketing sectors within IT. This eWEEK slide show traces the history of major e-marketing innovations during the last 44 years through 11 milestone events. Sources include eWEEK archives, Statista.com, Computerhistory.org, The New York Times, Poynter.org and Cookiecentral.com, with organizational help by Atri Chatterjee of Act-On Software.

 
 
 
 
 
 
 
 
 
 
 

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