Social Media Analysis Shows Clinton Beat Trump in Presidential Debate
NEWS ANALYSIS: Analysis of sentiments expressed on social media shows viewers' reactions tipped in favor of Hillary Clinton as the televised debate progressed.A year after we worked with big data analytics company ICG Solutions to see how the contestants were faring in the primary debates, the process started again with the Sept. 26 debate between the two candidates for president of the United States, Democrat Hillary Clinton and Republican Donald Trump. As in the past, we measured the sentiment as expressed by users on social media while the debates were in progress, and during the hours immediately after the debates we studied a social media sentiment analysis provided QSocialNow, a consumer trend analyst company based in Argentina that uses a somewhat different approach. In addition, we confirmed the accuracy of the social media measurements by comparing them with a set of polls taken by Politico and Morning Consult, two Washington, D.C., news organizations that have begun publishing fast-turnaround polls. What's important on the highest possible level is that all three measures agreed that Clinton came out on top of Trump in Sept. 26 debate.
One significant difference between the three measurements is that while both the QSocialNow social media sentiment analysis and the Morning Consult/Politico polls report the outcome of the debates as a moment in time, the ICG big data analysis tool, LUX2016 tracks the event over time during the debates as well as reporting the overall outcome. LUX was able to show the changes in sentiment as debate played out.