Global ASP Business Area Leader
Elevator Pitch: Despite market conditions, Reiten is very bullish on the ASP sector, as she leads IBMs ASP Prime program, the companys so-called incubator for ISVs that want to migrate to the ASP model.
Claim to Fame: "Launching and developing IBMs ASP Prime globally."
Current Challenge: "Ties back to what my customers challenge is: Driving end-user demand to our ASP partners."
Worst Career Move: "Moving to Detroit for one year on a temporary assignment after living in Paris for three years."
Last Book Read: "Blur: the Speed of Change in a Connected Economy" by Stanley M. Davis. Its about how everything is blurring together. Nothing will be an individual connected service.