Consumers Want Mobiles Connected to Their Vehicles: IDC
Despite consumer interest in connected vehicle functionality, IDC predicted adoption, through new vehicle model purchases, would continue to be slow.Nearly half of consumers consider it vital to have access to a phone in the vehicle, and about 40 percent consider it vital to access applications such as navigation and music while in the vehicle, according to the initial results from research firm IDC’s national consumer survey, "Methods and Practices: Connected Vehicles and Consumer Connectivity Preferences." According to the report, all future vehicles will likely have innovative technologies that include built-in dashboard "infotainment" systems, allowing for hands-free communication and access to a wide range of "applications" that initiate services, access information and music, provide navigation and so forth. However, despite the need for and consumer interest in connected vehicle functionality, the firm predicted adoption, through new vehicle model purchases, would continue to be slow. "According to our study, most consumers find it vital to access the phone in the vehicle but also want to maintain their 'digital identity' by connecting their current device to the vehicle," Sheila Brennan, program manager for IDC Manufacturing Insights' Connected Vehicle Strategies research, said in a statement. "Therefore, automakers that have a strategy to provide consumers the ability to access their current device's service through the vehicle, but also gain access to any OEM unique embedded services that come with the vehicle, will gain an advantage in the connected vehicle market."
The majority of consumers (two-thirds) would prefer their existing mobile service provider for emergency and other in-vehicle services, if given a choice, the report found.