Dx3 conference organizers contacted speakers earlier this week to tell them the conference had been canceled.
The Dx3 Conference, with Dx3 standing for "Design, Develop, Deploy," was to be a four-day conference and expo "filled with how-to workshops and sessions, created for interactive designers and developers who are moving beyond the Web browser to deploy rich experiences to the desktop, game consoles and mobile devices," according to the shows Web site.
However, "Due to the tight timing of our Dx3 event in relation to recent announcements of new Microsoft and Adobe technologies, as well as competing industry events, we did not get the enrollment that we needed to make Dx3 possible," conference organizers said in a note to invited speakers.
Dx3 was scheduled to follow directly on the heels of Microsofts Mix 07 conference, a similar event being held in Las Vegas April 29 to May 2. However, Microsoft was listed as a key sponsor of the Dx3 event, along with Adobe Systems. Microsoft is listed as a diamond sponsor of Dx3 on the events Web site, and Adobe is listed as a gold sponsor.
The event was to be a showcase for both Microsofts Expression designer tools, as well as for Adobes Apollo and other development and design technology, among other products.
But Dx3 has been canceled "until further notice," conference organizers said in the notice to speakers.
Lynda.com Inc., Ojai, Calif., is the organizer of the event. Lynda Weinman, president and founder of the company, said of the cancellation: "The reasons are multifold—a new emerging market, just-released technologies, competing conferences vying for the same audience and mostly the fact that we assumed the event would be much bigger and made a commitment to the venue over a year ago that we would have a certain numbers of attendees that did not materialize. Had we planned this to be a single-track, two- or three-day event in the fall, its chances of success were high."