Ellison Touts Pure Oracle Red Hardware, Software Stack at OpenWorld
NEWS ANALYSIS: Oracle CEO Larry Ellison says enterprises can avoid a lot of integration headaches if they just buy into a totally Oracle hardware and software stack.Buoyed by wins in the America’s Cup, Oracle CEO Larry Ellison opened this year’s Oracle OpenWorld conference by outlining an enterprise technology world full of possibilities—if you just do it Larry’s way—totally. In an era of open compute, software-defined networks and Web giants such as Google, Facebook and Amazon wielding warehouse arrays of commodity hardware, cheap disks and (mostly) open-source software, Ellison’s company adheres to the concept of Oracle red-colored hardware running software stacks designed and tuned for the enterprise. Users can either buy into the plan or consider cobbling together their own stacks. There really isn’t much room between the two approaches. The big benefit of the “engineered systems” advocated by Ellison and his lieutenants is the hard integration work is done for you. The big downside of the one-big-red-stack approach is few companies, even those of Oracle's size, have the capability to advance all the technologies including processors, memory, database, application, cloud and mobile capabilities in concert. Customers have to consider the vendor tie-in that comes along with buying into the stack.
Ellison, wearing his signature open necked sweater and stage-side manner that alternates between jokes and the manner of a moderately exasperated school teacher, was in full sales mode at his keynote address. He steered clear of banging on competitors SAP and IBM and focused on offering up big percentage number for increased query speeds able to handle billions of requests with sub-second performance.