Alleging that Googles search advertising practices violate trademark law, a home decorating retailer is taking the company to court over its use of certain keywords to trigger competitors paid search results.
American Blind and Wallpaper Factory, in a lawsuit filed last week in U.S. District Court in New York, also named as defendants five partners that use Googles search results: America Online, AOL subsidiaries Netscape and CompuServe Interactive Services, Ask Jeeves, and EarthLink.
American Blinds case revolves around Googles AdWords program, in which advertisers can bid on keywords to get a high ranking on paid search results. The retailer alleges that Google infringes on its trademarks by allowing competitors to bid on keywords that are similar to those trademarks. The terms include "American Blind," "American Blinds" and "Americanblinds.com."
American Blind is seeking a temporary and a permanent injunction barring Google and its partners from selling keywords that match or are similar to American Blinds trademarks or from displaying competitors search results when such terms are entered, according to the lawsuit.