Hearst Forms Health Care Information Services Branch
Hearst Health Ventures is a newly formed fund that invests in startups offering health IT solutions and technology-enabled health care services.Media and information giant Hearst announced the creation of Hearst Health, a brand that encompasses its health care information businesses, giving the company a presence across the clinical, pharmacy, home and hospice care, and health insurance markets. Internationally, the Hearst Health network also includes Map of Medicine, a Web-based visual representation of evidence-based patient care journeys to enable clinicians to plan and then benchmark clinical practice against national standards. Each year in the U.S., care guidance from Hearst Health reaches more than 75 percent of patients discharged from hospitals, 20 million patient home visits, more than 133 million insured individuals, 1.8 billion retail pharmacy prescriptions and 3.25 billion prescription claims, the company said. "Since our founding, Hearst has been committed to public service and to independently gathering and disseminating high value, accurate information," Steven Swartz, president and CEO of Hearst, said in a statement. "Hearst Health's leadership position in the health care information industry is rooted in that commitment. The goal of all of our health care businesses is to help our clients achieve excellence in care through access to better information."
In the health care sector in North America, Hearst owns and operates First Databank (FDB), a provider of drug knowledge bases that power health care information systems and help health care professionals to make better medication-related decisions, and Zynx Health, a provider of evidence-based care plans, as well as order sets and clinical optimization programs, to measurably improve patient outcomes, enhance safety and lower costs.