Higi, Rite Aid Partner on Health and Wellness Stations
The company will deploy 4,100 stations across the United States beginning in the second quarter of 2014 and projects completion of the rollout by early 2015.Consumer-centric health engagement specialist Higi announced an agreement with drugstore chain Rite Aid to become the provider of health stations in stores nationwide. The company will deploy approximately 4,100 stations across the United States beginning in the second quarter of 2014 and projects completion of the rollout by early 2015. "We are very excited to be expanding Higi on a national level through this new relationship with Rite Aid," said Jim Farrell, president of Higi. "Our primary goal is to help people take an active role in their personal health and well-being. Now Rite Aid customers and associates nationwide will be able to measure their personal body data through the Higi station and integrate that information into their lifestyle–allowing users to engage in their health in convenient and rewarding ways." Higi is an interactive way for users to take control of their health and wellness. Accessible in retail stores at the company’s branded stations, at home on the Website, at work and on the go with the mobile app, Higi gives users the ability to track health and wellness data.
At a Higi station, users receive stats on weight, Body Mass Index (BMI), blood pressure and pulse. In addition, the High Shots application for the iPhone (now in beta mode) helps users learn more about their eating and activity habits.