IBM Buys Another Digital Marketing Firm: ecx.io
With its third digital marketing acquisition in a week, IBM announced plans to acquire German firm ecx.io.Buying yet another digital marketing company, IBM today announced it has signed a definitive agreement to acquire ecx.io—a digital agency headquartered in Dusseldorf, Germany. IBM has been busy over the past week, announcing plans to acquire two other digital marketing firms over the last several days. The proposed acquisition of ecx.io extends the strategy and design expertise of IBM Interactive Experience (IBM iX) with new digital marketing, commerce and platform skills to accelerate clients' digital transformations. IBM said ecx.io is a leading digital agency in Europe and one of the few specializing in implementation services across three of the leading commerce and customer platform software providers: Adobe, Sitecore and SAP hybris. The hybris capability deepens IBM's longstanding relationship with SAP, and brings the value of design thinking to the companies' expansion in e-commerce. "By bringing ecx.io's consulting, design, digital marketing and technology skills together with the strategy, analytics and integration expertise of IBM, we will create a powerful combination," said a blog post penned by Gerald Lanzerits, CEO of ecx.io, and Matt Candy, vice president and European leader of IBM Interactive Experience. "ecx.io is one of just two agencies ranked at the highest partner level for all three main commerce and customer platform software vendors in the German market: Adobe, SAP hybris, and Sitecore. ecx.io will add its nearly 200 employees to IBM iX with specialized expertise designing and implementing experience-led solutions using agile techniques."
IBM customers will benefit from this range of capabilities, combined with the strategy, analytics, cloud and cognitive depth of IBM.