IBM Buys Clearleap for Cloud Video Services

By Darryl K. Taft  |  Posted 2015-12-08 Print this article Print
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Clearleap's open API framework enables organizations to easily build video into applications and to adapt to specific business needs such as custom workflows and advanced analytics. The framework also enables access to key third-party applications that customers may already have in their environments.
In addition, the Clearleap platform includes subscription and monetization services, and data centers from which to host digital video assets. Clearleap’s video services will be offered through IBM Cloud data centers around the world. Users will be able to securely share data and content across geographies and across hybrid clouds. IBM will offer the Clearleap APIs on IBM Bluemix in 2016 to enable clients to build new video offerings quickly and easily.

“With consumer demand for video growing exponentially, the business of creating compelling and personalized video experiences is booming. This makes the acquisition by IBM, a global leader in technology, a perfect fit,” said Braxton Jarratt, CEO of Clearleap, in a statement. “As a part of IBM, we can extend the capabilities and global reach of the Clearleap innovations to grow and scale like never before.”

Today's news is the latest in a series of organic and external investments IBM has made in recent years in the areas of video and large data file management. In 2014, IBM acquired Aspera, which develops a technology to speed large data transfers over broadband networks. In November, IBM completed the acquisition of Cleversafe, a developer of object-based storage software and appliances that enable organizations to quickly store, manage and retrieve unstructured data. Also integrated into the IBM Cloud, the Cleversafe and Aspera technologies will be leveraged for use with Clearleap to help clients more quickly store, index and retrieve video content through the cloud.

“My biggest take away from this is that while IBM will continue to nurture the relationships Clearleap has in media and entertainment, its biggest long term goal of this acquisition is to bring these capabilities at scale into other industries, education and healthcare especially as the primary targets for this moving forward,” said Cassandra Mooshian, an analyst at Technology Business Research. “In both industries, there is a growing desire to collaborate via video and streaming content – we’ve already seen this with Watson from IBM, with its ability to use images and videos to analyze and make diagnoses.”

IBM itself has been a long-time developer of video and digital media innovations and has been awarded more than 1,000 patents in the field since 1995, and has won four Emmy Awards for video related innovations.

"IBM is focused on being an essential partner to the rapidly changing M&E [media and entertainment] industry by helping our clients deliver personalized content to the right customer in real time anywhere in the world,” said Steven Canepa, general manager for the Global Media & Entertainment Industry sector at IBM. "The combination of Clearleap with our proven analytics and hybrid cloud capabilities will deliver exciting new video solutions that will fundamentally change communications across every industry."


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