IBM Launches One Channel Team
IBM announced that it is moving to One Channel Team to focus on all the channel needs of its business partners in the cloud first, mobile first world.LAS VEGAS—With its greater emphasis on cloud and mobile computing, IBM has transformed its channel strategy by announcing One Channel Team, an effort that brings all of Big Blue's channel support under one unit. Big Blue announced the move at the IBM PartnerWorld Leadership Conference 2015 here. IBM's One Channel Team is designed to bring simplicity to the channel by helping business partners build skills, drive demand and increase growth as they transform for the future. The focus on cloud technologies is particularly key as analysts project that business partners will double their cloud-based efforts over the next two years. "As IBM continues its move to higher value solutions in strategic markets, we are helping business partners solve business challenges for clients by providing them deeper skills, collaborative tools and new growth opportunities," said Marc Dupaquier, general manager of IBM Global Business Partners, in a statement. "With the One Channel Team, we've built a strong, dynamic partner ecosystem that is designed to make it easier for Business Partners to build more profitable lines of business. Business partners who have already transformed with us are seeing the results." The One Channel Team aligns channel operations from across the company to provide broader, more competitive partner experience, as current and future IBM business partners capitalize on new market trends based on cloud, analytics, mobile, social and security. The move also increases IBM's focus on recruitment of new Business Partners, developers and Independent Software Vendors (ISVs) delivering solutions aligned to IBM strategic initiatives.
"The channel continues to evolve as more partners are focusing on business solutions rather than product transactions, selling to the line of business more often than in the past and developing more of their own intellectual property," said Darren Bibby, program vice president of Channels and Alliances Research at IDC, in a statement. "The greater cloud market alone is expected to reach $118 billion this year, representing a huge opportunity for partners who embrace it. In fact, IDC estimates that Business Partners expect to almost double their cloud-oriented business in the next two years."