IBM, Nature Conservancy Team Up to Save Amazon Rainforest
IBM is sending its Corporate Services Corps to Brazil on a mission to help save the Amazon rainforest.IBM's Corporate Service Corps (CSC) is teaming up with The Nature Conservancy (TNC) to help save the Amazon rainforest. According to IBM, TNC says no other place is more critical to the survival of the human race than the Amazon rainforest. In a post on the Smarter Planet blog, IBM writer Steve Hamm said the Amazon rainforest "harbors one-third of the planet's biodiversity, produces one-fourth of the fresh water and plays a key role in warding off the worst effects of climate change." However, deforestation has become a problem in the Amazon River basin, an area that covers 2.7 million miles of land and touches eight countries. IBM reports that according to the Brazilian government, nearly 20 percent of the Amazon rainforest has been cut down in the past 40 years. And with the area viewed as having potential as an agricultural region, deforestation is expected to continue. That's why IBM, through its Corporate Service Corps, is helping TNC "make it easier for municipalities in the Brazilian Amazon to establish land-ownership records, monitor land use and, potentially, stop illegal deforestation in its tracks," Hamm said.
IBM's Corporate Service Corps program is aimed at developing IBM leaders and providing skilled assistance to local governments and non-government organizations (NGOs) in emerging markets. The initiative deploys IBM employees from around the world with expertise in technology, scientific research, marketing, finance, human resources, law and economic development. Issues they address range from economic development, energy and transportation, to education and health care. The program deploys only 500 of IBM's highest performers annually from among thousands of applicants.