On Tuesday, it announced a new toolkit for adding Flash-based video to Web sites. The kit builds a wizardlike tool into Dreamweaver MX 2004 and provides software for converting video from other media formats such as Windows Media or AVI into the Flash Video format.
The Flash Video Kit is a response to what the San Francisco-based company sees as pent-up demand for deploying Flash Video and interactive presentations on Web sites.
In a series of user surveys, it found that 74 percent of Dreamweaver users wanted to add Flash Video but found it technically challenging, said Mike Downey, Macromedias technical product manager for Flash.
"The kit is based around leveraging the ubiquity of the [Flash] Player, so its a fast and easy way to get video on their sites," Downey said.
The kit will ship Sept. 1 and requires Macromedia Studio MX 2004 with Flash Professional, Downey said. It is free until Sept. 30 with the purchase of a full or upgrade version of Studio MX 2004 with Flash Professional. Current users can purchase it for $49.
The kit includes the Flash Video extension for Dreamweaver and a version of conversion software Sorenson Squeeze. Through the tools, developers can add Flash Video either as streaming media or as a video download, Downey said.
For streaming, the kit also includes a 15-day trial of the Flash Video Streaming Service from VitalStream Inc. as a hosted streaming service.
As part of the video kit, Macromedia is providing an introductory guide with detailed information about deploying online video.
Macromedia introduced the creation of Flash Video with its release of Flash MX, and the Flash Player began supporting video playback with Version 6, Downey said.
Among the companies using Flash Video in their sites are adidas-Salomon AG, Discovery Communications Inc.s The Discovery Channel and Salesforce.com Inc., Macromedia said.