Nvidia Headquarters to Rival Apple in Design Sophistication
The company's plans for a new headquarters recall Apple's ambitious approach to architecture and corporate identity.Twenty years after the founding graphics processing unit (GPU) manufacturer Nvidia, the company is building a new headquarters, and is turning to architectural firm Gensler for a building campus that aims to raise the bar for corporate architectural identity—a standard already set high by Apple’s plans for a futuristic, ring-shaped HQ of its own. What once began as a three-person startup has grown to 8,000 staff across 40-plus sites, with employees in major cities around the world, including Taipei, Helsinki, Shanghai, Paris, Beijing, Boston, Hong Kong, Bangalore, Tokyo, Moscow, Cambridge, Sophia, and others. In the meantime, the company’s headquarters in Santa Clara, just a few blocks from where Nvidia started, barely has a spare desk, according to a blog post written by the company’s co-founder, president and CEO Jen-Hsun Huang. "We’re absolutely bursting at the seams. So, we’ve decided to build a new campus right across the street, one as distinctive as our company," he wrote. "The new Nvidia building will capture the ambition and imagination of our people. It will stand at the intersection of science and art, just as our work in visual computing does. It will be the symbol, the physical manifestation, of our vision for the company."
In order to carry this grand vision into concrete (and steel and glass) reality, young Harvard-trained architect Hao Ko, design director for Gensler’s San Francisco architecture studio and a member of the U.S. Green building council, will lead the project.