Microsoft Highlights New Ways for Partners, Customers to Embrace Cloud

 
 
By Darryl K. Taft  |  Posted 2013-07-15 Email Print this article Print
 
 
 
 
 
 
 
 

At Microsoft's Worldwide Partner conference (WPC), CEO Steve Ballmer discussed Microsoft's transformation to a devices-and-services company and the four trends underpinning the shift—cloud, mobility, big data and enterprise social. Microsoft made several announcements that highlighted new ways for its partners and customers to embrace cloud computing using the Windows Azure platform. Tami Reller, Windows chief marketing officer and chief financial officer, announced that the Windows 8.1 release to manufacturing will be available for OEM partners in late August, so they can prepare Windows 8.1 devices in time for the holidays. And Satya Nadella, president of Microsoft's Server and Tools Business, announced programs and services aimed at helping Microsoft partners and customers embrace the challenges and opportunities associated with cloud computing and big data. One such program, Cloud OS Accelerate, brings together Microsoft and key partners—Cisco, NetApp, Hitachi Data Systems, HP and Dell—that will invest more than $100 million to help put thousands of new private and hybrid cloud offerings into customers' hands. Here are some highlights of Microsoft's strategy.

 
 
 
  • Microsoft Highlights New Ways for Partners, Customers to Embrace Cloud

    by Darryl K. Taft
    1 - Microsoft Highlights New Ways for Partners, Customers to Embrace Cloud
  • George R. Brown Convention Center

    Houston's George R. Brown Convention Center gets gussied up for the Microsoft Worldwide Partner Conference (WPC) 2013.
    2 - George R. Brown Convention Center
  • Microsoft Takes Over

    Microsoft takes over downtown Houston as 15,000 partners from all over the world converge on the city for the annual Microsoft Worldwide Partner Conference (WPC).
    3 - Microsoft Takes Over
  • Jon Roskill Kicks Off

    Jon Roskill, corporate vice president of the worldwide partner group at Microsoft acts as master of ceremonies for the WPC event. At WPC, Roskill introduced a Microsoft study that showed that channel partners selling cloud solutions experience nearly double gross profits and faster growth than those that do not.
    4 - Jon Roskill Kicks Off
  • Steve Ballmer Honors Partners

    Microsoft CEO Steve Ballmer acknowledged that he was "nervous" having to speak to the company's partner community, which he deemed one of the most important elements of the company's go-to-market strategy. Ballmer discussed Microsoft's devices and services strategy, and the four major opportunities in cloud, big data, social and mobile.
    5 - Steve Ballmer Honors Partners
  • Lead With the Cloud

    Ballmer said Microsoft is leading in the enterprise cloud era. Later in the conference, Jon Roskill, corporate vice president of the worldwide partner group, told partners they should "lead with the cloud and close with hybrid."
    6 - Lead With the Cloud
  • Microsoft Attacks Big Data

    Microsoft's big data strategy features several key products and technologies, including Bing, Windows Azure, Hadoop, SQL Server and Excel.
    7 - Microsoft Attacks Big Data
  • Microsoft's Tami Reller Talks Windows

    Tami Reller, Microsoft's chief marketing officer and chief financial officer for Windows, tells partners Windows 8.1 will be available to OEMs by late August.
    8 - Microsoft's Tami Reller Talks Windows
  • Microsoft, the Channel and the Surface

    Tami Reller called Microsoft's Surface tablet "hands down more productive than an iPad." She said, "It's a great tablet for business because it quickly goes from tablet to laptop." However, there has been some negative reseller reaction because Microsoft's channel strategy limits Surface reseller authorizations to only 10 large account resellers (LARs), and more channel partners hope to be able to sell the tablets.
    9 - Microsoft, the Channel and the Surface
  • Windows 8.1 Set for Fall Release

    Microsoft said Windows 8.1 holds key opportunities for partners to build new applications for customers, especially as support for Windows XP is coming to an end.
    10 - Windows 8.1 Set for Fall Release
  • Windows 8.1 Demos

    Jensen Harris, director of program management for the Widows User Experience team, demonstrates Windows 8.1 on a number of devices, including the Acer Iconia W3 shown here.
    11 - Windows 8.1 Demos
  • A Windows Device for Everyone

    Nick Parker, corporate vice president of Microsoft's OEM division, shows Windows 8.1 on a variety of form factors on a variety of devices.
    12 - A Windows Device for Everyone
  • Satya Nadella Talks Cloud

    Satya Nadella, president of the server and tools business at Microsoft, speaks about the cloud opportunity for partners.
    13 - Satya Nadella Talks Cloud
  • Microsoft Empowers Dynamic Business

    Microsoft can empower a dynamic business powered by Office 365 and Microsoft Dynamics, Nadella said.
    14 - Microsoft Empowers Dynamic Business
  • Microsoft Enables People-Centric IT

    The combination of Microsoft cloud services and on-premise software fosters people-centric IT, Nadella said.
    15 - Microsoft Enables People-Centric IT
  • The Microsoft App Model

    The combo of Windows Server with Windows Azure and Visual Studio fosters rapid solution development, Nadella said.
    16 - The Microsoft App Model
  • Windows Phone Built for Business

    A huge billboard in the George R. Brown convention center said that Windows Phone is built for business.
    17 - Windows Phone Built for Business
  • Dell Partners With Microsoft

    Dell is a partner with Microsoft in Cloud OS Accelerate, a program to invest more than $100 million to help put thousands of new private and hybrid cloud solutions into the hands of customers.
    18 - Dell Partners With Microsoft
  • HP Partners With Microsoft

    HP is also a partner with Microsoft in Cloud OS Accelerate, which is aimed at putting thousands of new private and hybrid cloud solutions into the hands of customers.
    19 - HP Partners With Microsoft
  • Cisco Partners With Microsoft

    Cisco is a partner with Microsoft in Cloud OS Accelerate as well.
    20 - Cisco Partners With Microsoft
  • Intel Partners With Microsoft

    As a primary supplier of CPUs for Microsoft-powered PCs and devices, Intel is one of Microsoft's most important partners.
    21 - Intel Partners With Microsoft
  • Parallels Partners With Microsoft

    Parallels, a hosting and cloud services enablement provider, announced support for a Microsoft Azure Pack for Hosting Providers and updates to a collection of cloud service delivery solutions for Microsoft partners.
    22 - Parallels Partners With Microsoft
  • Ford Partners With Microsoft

    Ford partners with Microsoft on the Ford SYNC in-vehicle infotainment system.
    23 - Ford Partners With Microsoft
  • Ford SYNC Up Close

    Here's a look at the Ford SYNC infotainment system inside a new Ford Fusion on the show floor at Microsoft WPC.
    24 - Ford SYNC Up Close
 
 
 
 
 
 
 
 
 
 
 

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