Which Types of Tech Enterprises Will Win, Which Will Fail in 2016

By Chris Preimesberger  |  Posted 2015-10-27

2016 will be a pivotal year for tech enterprises: Plainly, those who dance to the tune of providing exactly what the customer wants—and when they want it—will thrive. Those who put out products and services and simply expect customers to adjust to them will begin to experience significant churn and start the slow process of extinction. The latter is the old-school way of business, and it doesn't work anymore. These are among the key points Forrester Research makes in a new publication with projections about who will succeed and who will fail in the age of the customer in 2016. Look around you; legacy IT companies that have been behind the IT curve and slow to anticipate change and pivot to new product trends are having serious troubles. Naturally, it is harder and more expensive for large vessels like HP, IBM and EMC to make those relatively quick market moves, while at the same time anticipating the correct direction to make that pivot. That's not to say that companies like these won't continue to succeed, but it is to say that to truly thrive in the age of the customer, it is imperative that strategies need to change. In this eWEEK slide show, we present those factors that Forrester sees as necessary if companies are to succeed in 2016.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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