Technology Investments Lead Enterprise Growth Strategies
A Gartner survey finds growth is the top priority by far, with CEOs and executives displaying a bullish attitude toward technology-related business growth.There is currently a "risk-on" period, when CEOs perceive that risk is lower and so are prepared to invest in longer-term growth, indicating 2014 will be the year that CEOs and senior executives prioritize growth, according to a report from IT research firm Gartner. The results of the Gartner survey show that growth is the top priority by far, with CEOs and executives displaying a bullish attitude toward technology-related business growth in 2014 and 2015. Almost half of the IT-related priorities that respondents gave specifically mentioned digital, online or modern technologies of the post e-business era, such as social, cloud and mobile. "Growth is very clearly king in this year's business priorities with 33 percent of respondents naming growth as their top priority," Mark Raskino, vice president and Gartner Fellow, said in a statement. "In 2014 growth almost equals the sum of the next three issues on the list of top strategic business priorities. The next step will be for CEOs and CIOs to work together to match the use of modern technologies to the specific kind of growth that the business is trying to win."
The report also asked respondents about their most important technology-enabled capability investments over the next five years, with the top of the list dominated by "front-office" technology-related capabilities that are used to help in sales and marketing.