Wearable Device Market Driven by Health, Wellness Products: ABI
Wearable technology will be characterized by diversity of products, but only product categories with clear use-cases and target audiences will succeed.Smart glasses and smart watches will account for a small portion of the wearable device market in 2014, while medical, wellness and sports and activity wearable devices will provide the bulk of wearable device shipments this year, according to a report from ABI Research. Concerns around weight management and even obesity are the prime drivers behind activity trackers, which are expected to be the most popular wearable device as people carefully monitor their activity levels and energy output. ABI noted while wearable technology will be characterized by the diversity of products, only the product categories with a clear use-case and therefore target audience will succeed. "The next 12 months will be a critical period for the acceptance and adoption of wearable devices," senior analyst Joshua Flood said in a statement. "Health care and sports and activity trackers are rapidly becoming mass-market products. On the flipside, wearable devices like smart watches need to overcome some critical obstacles. Aesthetic design, more compelling use cases, battery life and lower price points are the main inhibitors. How vendors approach these challenges and their respective solutions will affect the wearable market far in the future."
Mobile-enabling technologies such as augmented reality will play a vital part in enhancing smart glass capabilities, and ABI expects more than two million smart glasses will be shipped in 2014, and the category is forecast to grow rapidly from 2015 onwards.