Which Types of Tech Enterprises Will Win, Which Will Fail in 2016

Which Types of Tech Enterprises Will Win, Which Will Fail in 2016
Personalizing the Customer Experience
Implementing Multi-discipline Strategies
Disrupting Leadership
Connecting Culture to Business Success
Operating at the Speed of Disruptors
Evolving Loyalty Programs
Converting Analytics to Customer Value
Mastering Digital
Elevating Privacy as a Differentiator
Putting in Place a Customer-Obsessed Operating Model
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Which Types of Tech Enterprises Will Win, Which Will Fail in 2016

In the age of the customer, those that provide exactly what the customer wants will thrive. Here is a look at who will succeed and who will fail in 2016.

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Personalizing the Customer Experience

Customers will reward companies that anticipate their individual needs and punish those that have to relearn basic information at each touchpoint.

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Implementing Multi-discipline Strategies

Companies that transform operations to deliver high-value, personalized experiences will drive a wedge between themselves and laggards that simply execute tactics.

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Disrupting Leadership

CEOs will need to consider significant changes to their leadership teams to win a customer-led, digital market; CEOs who hang onto leadership structures to simply preserve current power structures will create unnecessary risk.

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Connecting Culture to Business Success

Enterprises that invest in a culture that fuels change will gain significant speed in the market; those that avoid or defer culture investments will lose ground in the market.

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Operating at the Speed of Disruptors

Leaders accept that disruption is now normal and will animate their scale, brand and data while operating at the speed of disruptors; laggards will continue to be surprised and play defense in the market.

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Evolving Loyalty Programs

Companies that find ways for customers to participate with their brand and in product design will experience new and powerful levels of affinity; companies that try to optimize existing static loyalty programs will see little impact to affinity or revenue.

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Converting Analytics to Customer Value

Leaders will use analytics as a competitive asset to deliver personalized services across human and digital touchpoints; laggards will drown in big data.

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Mastering Digital

Companies that become experts in internal and external digital systems will further differentiate themselves from those that dabble in a set of digital services that merely decorate their traditional business.

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Elevating Privacy as a Differentiator

Leaders will extend privacy from a risk and legal consideration to a position to win customers; companies that relegate privacy as a niche consideration will play defense and face churn risk.

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Putting in Place a Customer-Obsessed Operating Model

Companies that shift to customer-obsessed operations will gain sustainable differentiation; those that preserve old ways of doing business will begin the slow process of failing.

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