5 Reasons Why Podcasting Is Back in the Media Spotlight

By Mike Elgan  |  Posted 2015-01-28 Print this article Print

The trajectory is exactly like blogging, though about five years behind what happened with blogs.

3. Podcasting will transform what people do with their phones, TVs and car sound systems.

Podcasting is one of those media that will grow and grow and grow until it devours most alternatives. The reason is that it's simply better than anything radio or TV could provide.

The quality of the best podcasts is far higher than the highest-quality non-fiction broadcast media, like radio or TV. The selection is several orders of magnitude higher. The user control is infinitely better (just subscribe and listen whenever or wherever you like).

Radio and TV will have no chance of competing with podcasts in the future. Podcasts will take over the usage of learning and spoken-word entertainment on phones. It will become the most important non-fiction medium for TVs when TV is mostly served on demand over the Internet. And it will live side-by-side with streaming and downloaded music inside cars. Radio has no future in cars.

4. Podcasting is the secret to hardcore professional development.

If you're reading this, chances are you're a successful professional who is constantly engaging in career development. You probably read all you can, both professionally enlightening articles like the ones you'll find on this site and also books.

But what about all those times you can't read? For example, when you're driving, taking a walk, working out at the gym, cooking, doing chores around the house, hiking, jogging and waiting in line? Podcasting is perfect for those situations.

And no matter what your professional specialty is, you'll find podcasts to enhance your reading and help you learn more, faster.

5. You need to launch your own podcast

And just as it was a great idea to launch your own blog 10 years ago, it's a great idea to launch your own podcast today. A podcast is a great way to explore your professional and personal interests in a fun way that will lead to an audience of other people who share your interests.

You don't even need special equipment to get started. You can start a podcast using your smartphone. Later, you can choose to upgrade with special-purpose microphones, cameras and other equipment.

Podcasting is the single most valuable broadcast medium ever created. It's not undergoing a resurgence. It has simply never stopped growing—nor will it any time soon.

If you're not into podcasting as either a "consumer" or a "producer," it's time to get busy. The world of podcasting opens doors.

No, it's not "back." But it's definitely here. And everything about podcasting is growing. Now is the time to get into it.


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