How to Increase Profits, Productivity with Mobile Resource Management

 
 
By Sal Dhanani  |  Posted 2008-12-05 Email Print this article Print
 
 
 
 
 
 
 

Mobile Resource Management solutions enable enterprises to optimize mobile work-force operations through mobile GPS tracking and navigation, job dispatching, and wireless time sheets and forms. Knowledge Center contributor Sal Dhanani explains how Mobile Resource Management enterprise applications can help your enterprise increase profits, work-force productivity and customer satisfaction levels.

In today's economy, it is crucial that businesses of all shapes and sizes do everything they can to keep employees productive and happy, as well as maintain a steady revenue stream. It's no secret that the struggling stock market and rising oil prices are driving the economy into a whirlwind. Because of this, it is even more important that companies with mobile assets find ways to combat increasing fuel costs and other economic pressures.

MRM (Mobile Resource Management) is one technology enterprises can turn to in order to more effectively manage mobile assets and reduce overhead expenses. Corporations can take advantage of the technology's features that can increase revenue, reduce churn and keep employees content.

What is MRM?

MRM is defined as products or services used to manage mobile field workers and assets, such as vehicles, delivery trucks or trailers. The productivity, customer service and cost benefits of MRM solutions are becoming increasingly clear, and forward-looking businesses are turning to MRM solutions to establish a competitive gain in their respective industries.

While the use of MRM services can often cause great debates about ethics, effectiveness and security, businesses need to truly grasp the rewards a service can provide before deciding whether or not to deploy it.

Where MRM is headed

The latest technology on the market connects navigation and tracking capabilities on mobile phones or smartphones in order to deliver a fully integrated MRM solution for organizations. This development eliminates the need for expensive and bulky stand-alone GPS devices or vehicle-mounted solutions. Since the technology is deployed on existing equipment, time to market is instantaneous and overhead costs remain minimal.

New developments in the field, such as GPS, have occurred over the last decade, adding an additional layer to MRM systems. Current products on the market help companies in fields such as construction and transportation boost employee productivity, control costs and manage risks. Many MRM solutions now provide comprehensive integration capabilities to help extend back-office systems to the mobile work force (such as CRM, financial software and Web services).



 
 
 
 
Sal Dhanani is a co-founder of TeleNav. Sal brings years of experience in business strategy, product marketing and management, and operations within the telecom industry. Prior to TeleNav, Sal worked with the McKenna Group, where he developed market entry, product launch and expansion strategies for various startups, telecom companies and telecom infrastructure providers. Before joining the McKenna Group, Sal was responsible for product development and management at Schlumberger Ltd., Test and Transactions Group. Sal completed coursework through Stanford University's IEEM program, and holds a B.S. in Electrical Engineering from the University of Washington. He can be reached at sal@telenav.com.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel