VOIP provider Jajah launches an application that lets users make free 2-minute Web phone calls via Twitter. While this beta application is aimed at consumers, Jajah@Call could open the door for business users as well. Twitter is proving to be as much an effective marketing tool for businesses as it is an efficient, real-time messaging platform for consumers.
VOIP provider Jajah Sept. 17 launched
a new application that lets users make
free 2-minute Web phone calls from Twitter.
Jajah@Call, a beta for Jajah users in the United States, lets users call
others in the Jajah@Call program from anywhere they access Twitter, including
mobile phones or PCs via Twitter applications such as Seesmic or TweetDeck.
Why only 2 minutes? Jajah said it considers 2 minutes
the "verbal equivalent
of a tweet" or Twitter message, but free calls also cost the company a
bundle if a lot of people use the service.
To make a call, Jajah users can send a tweet with "@call
@twittername," with "twittername" representing the Twitter handle
of the person being called. Users' phones will then ring and the call will be
connected. The caller and the call recipient must both be Jajah users for the
call to connect. See how it works in this Jajah video.
However, the beta service is currently only available to selected Jajah
users. Those who want to see if they're among the chosen must log into their Jajah
accounts and check for a Twitter Calls link under
on the My Account page. If users don't see this and they want
to try Jajah@Call, they must send an e-mail to firstname.lastname@example.org for an invite.
Jajah suggested that users tweet, "Call me free-reply with @call" or
add Jajah@Call to their account information to let other Jajah users know
they're participating in the beta.
Out of respect for privacy, users may only make calls to people who follow
them on Twitter and all contact details will be kept private, so calling via
Jajah@Call doesn't give out the user's phone number.
Jajah's use of Twitter with its free voice-over-IP service is part of a
recurring theme for the startup. As noted on GigaOm,
Jajah in 2008 partnered with Yahoo to let users
make calls via Yahoo Instant Messenger.
Angling for enterprise customers for its cloud calling services, Jajah partnered with Microsoft
in August to provide SIP
(Session Initiation Protocol) trunking services for Microsoft Office
Communications Server 2007 Release 2.
Clearly, Jajah recognizes the importance of buddying up to big brands.
The company's pitch is that Web calls with Jajah are even easier to make
than calls using Skype
because Jajah's cloud-based calling requires no
headsets, downloads, software or hardware, CEO
Trevor Healy told eWEEK in August. While this beta is aimed at consumers, Jajah
must hope that plenty of Twitter users will leverage Jajah@Call and open the
door for business users as well.
Twitter is proving to be an effective marketing tool for
as well as an efficient, real-time messaging platform for
consumers. If Jajah@Call gains traction on Twitter, more users may find
themselves subscribing to use Jajah's free services. If Jajah proves itself for
those users, businesses will come calling. That's the normal adoption crossover
in this Web 2.0 world of social networking sites.