Amazon Aims to Get Its Services More Deeply Into Android Devices
After its failed Amazon Fire mobile phone attempt, the company is now reportedly trying to get its sales and services added to other phones.Amazon is reportedly negotiating with smartphone vendors to try to get its sales and services offerings more deeply integrated into Android phones so customers can buy from and interact with the company more easily. The company's efforts come after its Amazon Fire phone failed in the marketplace in 2014, when it wasn't able to compete with phones from rivals in capturing the imaginations of mobile-hungry consumers. The talks between Amazon and mobile phone makers have been the subject of reports, including a Jan. 25 story by BGR.com, which said that the company wants to gets its services integrated more deeply into devices, beyond just adding its apps onto handsets and tablets. Part of the initiative also aims to supplant some Google services on devices to try to take more of a leadership role in low-level device systems, the article reported. "It's not clear when, and if, any Android OEM would risk upsetting Google by creating an Android device that's infused with Amazon services to the core," the story said. "After all, Google has firm rules in place that ensure its services, including search, get the best possible placement on the home screen of a device. In return, Google also lets Android OEMs preload the popular services users seek in an Android device, including the Google Play Store."
The arrival of an Amazon app for Apple TV would make life simpler for Apple users who want to view Amazon Instant Video on their Apple TV. Presently, it can be done using Apple AirPlay with an iOS or OS X device, but that can be less reliable for streaming video viewing.