The tablet space has dramatically changed the way companies are operating. Years ago, no one would have thought that Google and Amazon would be competing in the tablet market against each other. In fact, its quite possible that, if asked just five years ago whether Google and Amazon would be competitors on hardware, the vast majority of industry observers and analysts would have laughed at such a question.
But alas, we find ourselves in the middle of a tablet market in which the companies are doing just that. And with the announcement of the Nexus 7, Google and Amazon are going for each others throats.
Realizing that, Amazon is ready to fire back. The company is reportedly working on a new tablet to replace the Kindle Fire. Amazon hasnt, of course, confirmed thats the case, but given the state of the tablet market right now, it seems like the obvious decision. Amazon needs a new Kindle Fire, and that device better come with all of the features consumers are looking for or itll be ignored.
With that in mind, what features does Amazon need to include with the Kindle Fire 2 to make it the type of tablet people will want to use, while maintaining its core function as an e-reader?
1. A bigger screen
Amazons current Kindle Fire comes with only a 7-inch screen. Thats fine for some consumers, but in order for the device to attract the mainstream, itll need a larger display. Amazon should at least match the iPads 9.7-inch screen with its Kindle Fire 2.
2. Mobile networking
Although the current Amazon Kindle Fire can connect to the Web via WiFi, matching its chief competitors, the Nexus 7 and Barnes & Noble Nook tablet, the next device should come with 3G. After all, it would be a differentiating factor, and something that would help it provide more value than its top competitors.
3. More storage
In the low-end tablet market right now, devices are coming with far less storage than is necessary. Although storage can be expensive, and thus drive the price of its tablet up, Amazon should endeavor to bundle the device with at least 32GB. The Nexus 7s maximum of 16GB of storage doesnt cut it. And consumers will quickly find that out.
4. Improved software
The Amazon Kindle Fires built-in operating system, which is based on Android, is one of the more unique implementations yet. But with each new launch, customers are expecting dramatic improvements not only to hardware but to software. In the next Kindle Fire, if Amazon doesnt deliver improved software, itll fail.