Amazon Unveils Fire Phone With HD Display Optimized for Outdoor Reading
Amazon Fire, incorporates unexpected twists—two sensor technologies, FireFly and Dynamic Perspective—as well as expected features like the Mayday service.As anticipated, Amazon introduced its first smartphone, the Fire, at a June 18 press event in Seattle. The Fire features a 4.7-inch In-Plane Switching (IPS) LCD HD display, "optimized for one-handed use," said Amazon CEO Jeff Bezos. It has a 13-megapixel rear-facing camera with an f/2.0 five-element lens and unlimited photo storage in the Amazon cloud, a quad-core 2.2GHz processor, an Adreno 330 graphics processor, 2GB of RAM, dual stereo speakers and virtual surround sound. Added to these is a long list of items that received intense amounts of attention. "We obsessed over the chamfer on the USB connectors," said Bezos. The display has a "circular polarizer" that allows for optimal viewing outdoors in bright sunlight. Amazon "lavished" attention on the Fire to optimize it for reading, and the earbuds, which have flat cables, were specially designed not to tangle.
There are also all the other expected ways that Amazon has set itself up to add a smartphone to its ecosystem. The Mayday service Amazon introduced on the Kindle Fire HDX is included free, Fire users will be able to "fling" video from their phone to their Fire TV, and there's access to the Prime Music store Amazon introduced last week—more than 1 million songs, all free and without ads for Amazon Prime members. (All the expected rival streaming-music services are also supported.)