Android, iOS Kings of Smartphone Systems, but Windows Phone Gains: IDC
Although Android and iOS still dominate the smartphone operating system market, Windows Phone leapfrogged into the top three for the first time.Google's Android and Apple's iOS mobile operating systems were the No. 1 and No. 2 smartphone operating systems, combining for a whopping 92.3 percent of worldwide smartphone shipments in the first quarter of 2013, according to new data from IDC. For the first time, Microsoft Windows Phone came in third, ahead of BlackBerry, the research firm found. Android remains the leader in the smartphone OS market, increasing its market share, and along with Apple, the two platforms shipped a total of 199.5 million units worldwide during the first quarter, up 59.1 percent from the 125.4 million units shipped during the same period in 2012. Samsung was once again the clear leader among all Android smartphone vendors, commanding 41.1 percent market share. Although the iOS platform marked its largest first-quarter volume on the strength of its iPhone shipment volumes, the OS posted a year-over-year decline in market share and lower year-over-year shipment growth than the overall market, suggesting the platform is in need of an overhaul to get users interested in an improved interface and user experience. "Underpinning the worldwide smartphone market is the constantly shifting operating system landscape," Ramon Llamas, research manager with IDC's Mobile Phones team, said in a statement. "Android and iOS accounted for more than the lion's share of smartphones in the first quarter, but a closer examination of the other platforms reveals turnaround and demand for alternatives. Windows Phone has benefited from Nokia's participation, and BlackBerry's new BB10 devices have already hit a million units shipped in its first quarter of availability."
For the first time, Microsoft's Windows Phone—boosted by sales of Nokia phones, which accounted for 79 percent of all Windows Phone shipments during the quarter—dislodged newly revamped BlackBerry to land in third place. Since Nokia began shipping Windows Phone devices, the company has shipped a total of 20.3 million units and grown the footprint worldwide to address multiple market segments, the report noted.