Android Tops Smartphone Market, but Apple iOS Gains: ComScore
The company’s latest report revealed 133.7 million people in the U.S. owned smartphones, good for 57 percent mobile market penetration.Google's Android mobile operating system ranked as the top smartphone platform with 51.7 percent market share, while Apple led as the top OEM with share of 38.9 percent, according to the latest ComScore MobiLens service, which reported key trends in the U.S. smartphone industry for the three-month average period ending February 2013. Newly revamped BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent). The company's latest report revealed that 133.7 million people in the U.S. owned smartphones, good for 57 percent mobile market penetration, during the three months ending in February. This represents an 8 percent rise since November. The iPhone helped propel Apple to the top spot among OEMs for the three months ending in February, representing a 3.9 percentage-point rise from November. Samsung, the OEM behind the popular Galaxy series of smartphones, ranked second, with 21.3 percent market share (up 1 percentage point). HTC followed, with a 9.3 percent share; Motorola, with 8.4 percent; and LG, with 6.8 percent. HTC is looking to Facebook to help boost its struggling fortunes in the market. On April 4, the company was part of a major press event featuring Facebook CEO Mark Zuckerberg unveiling the HTC First, a smartphone built around Home, the social networking site's software layer that connects users with their Facebook contacts.
In a signal that Apple is facing a mounting threat to its standing in the market, the First runs rival Android's operating system and boasts a 4.3-inch display. Apple has come under increasing pressure to provide a larger screen for the iPhone. The iPhone 5 was the first Apple handset to feature a 4-inch screen, while Samsung, among many others, has been moving faster in the direction of large displays.