Android's Dominance Doesn't Tell the Whole Smartphone Market Story
NEWS ANALYSIS: Google's Android is far outselling everything else on a worldwide basis. But Android's dominance means less to people who need a secure and reliable smartphone for business.There's little doubt that the news from IDC on global smartphone sales was less than thrilling for smartphone operating system developers besides Google. The IDC quarterly report on smartphone shipments revealed that Android phones now make up nearly 85 percent of total global smartphone shipments as of the second quarter of 2014. Shipments of Apple iOS smartphones were just under 12 percent. Everything else, including Windows Phone and BlackBerry, were around 3 percent. There were some minor variations. The percentage of BlackBerry and Windows phones were slightly higher than they were in the first quarter. Those slight increases in market share mostly came from Apple, which dropped slightly. The obvious question is, should you care? Obviously, if you're a phone maker, you should. If BlackBerry and Microsoft want their devices to remain relevant, they'll have to do something to increase market share. But if you're a business user in North America or Western Europe, those numbers are less important.
For example, Apple's iOS sells well in the United States and Europe, but those phones are too pricey for buyers in many developing economies. BlackBerry is aimed at enterprise and government users so sales to consumers are nearly non-existent, even though it maintains a respectable installed base among enterprise users.