Apple, Android Lead Slowing Tablet Market: IDC
Worldwide tablet shipments finally experienced a sequential decline as total volumes fell nearly 10 percent from the first quarter of 2013.Lacking a new product launch in March to help spur shipments, Apple's iPad saw a lower-than-predicted shipment total of 14.6 million units for the most recent quarter, down from 19.5 million in the first quarter of 2013, as worldwide tablet shipment growth slowed in the second quarter of the year, according to IT research firm IDC. Worldwide tablet shipments finally experienced a sequential decline as total volumes fell nearly 10 percent from the first quarter of 2013. However, the 45.1 million units shipped in the second quarter was up 59.6 percent from the same quarter in 2012, when tablet vendors shipped 28.3 million devices. "A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors," Tom Mainelli, research director for tablets at IDC, said in a statement. "With no new iPads, the market slowed for many vendors, and that's likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market." In years past, Apple has launched a new tablet heading into the second quarter, which resulted in strong quarter-over-quarter growth. However, Apple is thought to have shifted strategy, releasing a new or updated tablet model in the fall to better position itself for the holiday sales season.
Apple was not the only company to experience a decline in shipments: Archrival and second-place finisher Samsung shipped 8.1 million units, down from 8.6 million in the first quarter of 2013, though that figure represented a significant uptick from the 2.1 million units shipped in the second quarter of 2012. Meanwhile, third-place Asus shipped a total of 2.0 million units in 2Q13, down from 2.6 million in the first quarter of the year.