Apple Fires Maps Manager After Controversy Surrounding App
The fallout over the very public failure of Apple's Maps app is continuing, with the company firing Richard Williamson, who managed the mapping group.Apple reportedly is continuing to clean house after the debacle surrounding its disappointing Maps app in iOS 6. Richard Williamson, who managed the team that developed the application, was fired by Senior Vice President Eddy Cue, according to a Nov. 27 report in Bloomberg. According to "people familiar with the move," Williamson's dismissal is part of a larger effort by Cue to address the problems that arose following the very public failure of the Apple Maps app, which debuted in September. Apple officials hoped that it would replace Google's Maps app on Apple devices, but the Apple software was found to be faulty and it was quickly criticized by reviewers and users alike. The push back from the public was so bad that Apple issued a written apology signed by CEO Tim Cook. The problems with the mapping app led to the eventual dismissal of Scott Forstall, a top software executive at Apple and, according to some people, a protege of Apple founder and CEO Steve Jobs. According to reports in October, Forstall refused to sign onto Apple's apology, reportedly arguing that Apple could fix the issue without issuing an apology, as the company had done in the past when it had released iPhones with antenna problems.
Williamson is the latest high-profile official linked to the mapping application who was fired over the situation. According to Bloomberg, Cue was part of a management shakeup at Apple following the Maps fiasco, and is making various moves to quickly fix the technical and PR problems that arose after the app was released. Cue reportedly also is working with mapping technology experts outside Apple and with TomTom, a digital maps vendor, to fix problems in the technology that it shares with Apple.