Apple, IBM Deliver More Than 100 MobileFirst for iOS Apps

By Darryl K. Taft  |  Posted 2015-12-16 Print this article Print
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Other clients selecting IBM MobileFirst for iOS apps include Abu Dhabi Islamic Bank, Bosch BSH and SAS airlines. Abu Dhabi Islamic Bank, a leading financial institution in the Middle East, is transforming how it interacts and provides services for customers through a new digital innovation strategy that includes IBM MobileFirst for iOS apps. The bank will deploy the Trusted Advice app to help financial advisors easily and securely access and manage customer portfolios from iPads.

Bosch BSH, a European home appliance manufacturer, is using the Fast Fix app to put analytic-based guidance in the hands of field service engineers via iPad, enabling them to resolve home appliance issues faster. BSH's new mobile strategy aims to enhance customer service by connecting field service engineers with customers in real time.

“User excitement and time to market are key for BSH. The pre-configured app approach from Apple and IBM aligned with an agile implementation enables BSH to implement an integrated process and information flow to support the service technicians in all aspects of their daily work as well as increasing their productivity -- and this way faster than ever expected,” said Michael Gerber, head of BSH customer service, in a statement.

SAS, the largest airline in Scandinavia, will provide its flight attendants with the Passenger+ app, enabling them to access a 360-degree view of each passenger’s past preferences, interests and purchasing decisions to deliver a more personalized flying experience.

“Loyalty programs are no longer just about point programs. The frequent traveler seeks exclusive services and access when they fly,” says Eivind Roald, executive vice president and chief commercial officer at Scandinavian Airlines (SAS), in a statement. “In line with SAS's overall digital strategy, we are now investing in digital and modern tools for our cabin crew.”

As the roster of industry-specific apps grows, full suites of IBM MobileFirst for iOS capabilities are taking shape to streamline job roles in healthcare facilities, financial institutions and retailers. Information can now be shared across entire teams, empowering colleagues with the ability to work collaboratively from the same set of data on their mobile devices, IBM said.

IBM also is developing enterprise apps for iPad Pro that take advantage of the device’s expanded power, performance, larger screen size and iOS 9’s multitasking features, enabling professionals to work in two apps side-by-side at the same time. And apps with Apple Pencil support will provide added precision and functionality to tasks, including designing and laying out a room, logging transactions or annotating maintenance logs.


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